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July 2016 Chapter Meeting ~How to ensure training sticks: The manager’s role in the transfer of learning

  • July 19, 2016
  • 5:30 PM - 7:30 PM
  • Mercer Island Community and Event Center,8236 SE 24th Street, Mercer Island, WA 98040
  • 78


  • Member organizations with 3 or more members are eligible for discounted registration rates.
  • If you would like to join the chapter for the next year and qualify for member rates at upcoming events, use this option.
  • Special pre-registration rate for members.
    Walk in rate will be $20.
  • Special pre-registration rate for non-members.
    Walk in rate will be $30.

Registration is closed

 ATDps: July 2016 Chapter Meeting

How to ensure training sticks: The manager’s role in the transfer of learning


There are many options to consider in a training reinforcement program, including on-demand reinforcement videos, intermittent testing, periodic role plays, one-on-one coaching, and group reinforcement sessions. In our experience, each of these can be an effective component to build into a reinforcement program. But the overall training initiative will likely fail without the direct involvement and engagement from the frontline managers. A key question every organization should ask before launching a new training initiative is what will the manager do before, during, and after training to support the program and help ensure adoption of the new skills?

In this interactive session, we will explore best practices and case studies of engaging the manager to help ensure training sticks. Specific attention will be paid to understanding the skills being taught (skill profile), reinforcement options and a comprehensive reinforcement guide to accompany the training. While the examples and case studies will be derived from real-life sales training projects, the concepts and lessons apply to any training program.


After the session, participants will be able to:

  • Identify creative ways to engage managers before, during and after training to ensure training sticks
  • Review a skills profile to identify the desired skills and behaviors covered in the training
  • Analyze post training assessment results to pinpoint areas for additional reinforcement.
  • Discuss examples of how managers can take responsibility for training reinforcement and ongoing skill development without additional budget requirements.

This chapter meeting will focus on the Training Delivery pillar of ATD's overall competency model.

Ray Makela has over 25 years of management, consulting, and sales experience. Drawing on careers as a sales professional, management consultant and Naval Officer, Ray is an industry thought-leader who writes frequently on best practices for coaching and developing sales teams. He currently oversees all client engagements for Sales Readiness Group (SRG) as well as serves as a senior facilitator on sales management, coaching, negotiation and sales training workshops. SRG is an active partner with the National ATD Sales Enablement Community and Ray is a frequent speaker at ATD webinars and at the International Conference and Expo (ATD ICE).

Prior to Sales Readiness Group, Ray served as Chief Customer Officer (CCO) at Codesic Consulting where he was responsible for business development, managing customer relationships, and the development and implementation of Codesic's sales training initiatives. Ray has also held management positions at Accenture and Claremont Technology Group. Prior to his consulting career, Ray served for seven years as a Surface Warfare Officer and NROTC Instructor in the US Navy. He earned his B.A in Speech Communications from the University of Washington and an M.P.A. in Public Administration and Information Systems Management from the University of Southern California.


  5:00 PM – Doors open, networking
  5:30 PM – Presentation
  8:00 PM – Additional networking
  8:30 PM – End





- Member $15.00
(walk in rate Members $20)
Pre-Registration - Non-Member $20.00
(walk-in rate $30)

Online registration closes on the Sunday prior to the chapter meeting. At that time we are no longer able to accept pre-registrations.

Please note that once the online registration is closed, we encourage and welcome you to attend and pay at the door.






ATD Puget Sound Chapter
P.O. Box 46368
Seattle, WA 98146


Email:  contact.us@atdpugetsound.org

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