ELW 2016: Selling Ideas Through Visual Stories -Free Webinar for ATDps Members
Sponsored by The Presentation Company – Portland, OR
Link to registration page: http://bit.ly/2eK5kqx
Neuroscience tells us that two powerful tools — storytelling and visuals — capture attention and drive people to action. The best storytellers do this because they remember one important fact: People are 22 times more likely to remember a message or data if it’s wrapped in story. So why not present that way?
Join us as TPC's master trainer, Kevin Campbell, shares insights on how to turn dry facts and data into audience-grabbing visual stories. Campbell will demonstrate through real stories why storytelling is so effective in selling ideas and driving the business conversation forward.
In this webinar, you will learn:
– What makes fantastic business storytelling (with examples)
– The 4 signposts of classic storytelling
– How a simple tool can pull scattered ideas into a powerful, memorable, visual story
Kevin Campbell
Kevin Campbell is a master trainer for The Presentation Company, a business communications firm that specializes in innovative online and onsite presentation skills training.
Kevin's career includes over 12 years’ experience in employee training and development, marketing, business communications and management.
He has held positions as a Nike Global Trainer, facilitating workshops for employees throughout North and South America. Kevin also spent ten years in the entertainment industry where he honed and crafted story as an on-camera host for networks such as National Geographic, AMC, and A&E. Kevin has also spent time behind the camera developing pilots for Bravo and Comedy Central.
With a diverse background in marketing, business and broadcasting, Kevin brings a fresh perspective to today's multimedia business presentations.
