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ATDps Virtual Chapter Meeting -Building Culture and Driving Change - Messaging in Challenging Times

  • January 23, 2019
  • 5:30 PM - 7:30 PM
  • Virtual


  • Special code required for non members who are attending the Chapter meeting for the first time.
  • If you would like to join the chapter for the next year and qualify for member rates at upcoming events, use this option.
  • Special pre-registration rate for members.
  • Special pre-registration rate for non-members.

Registration is closed

 ATDps: January 2019 Virtual Chapter Meeting

Building Culture and Driving Change - Messaging in Challenging Times


Tell the truth – do you welcome disruption in your personal life, in your work team, in your organization? Embracing change is not a natural human reaction – fight or flight are more common responses, even when cracks are showing in the status quo. In a world moving at internet speed, changing to meet new threats and take advantage of new opportunities is necessary, but how can leaders make the pace manageable and do their best to ensure successful transitions for individuals, teams, and organizations?

Critical communications consultant Bryan Rutberg will share his playbook for helping leaders and their organizations drive change while building a change-embracing culture. Bryan’s work with organizations from local nonprofits to Fortune 500 companies when they need to plan just the right message and to drive it with a targeted and inclusive communication plan. He’ll share stories and tips from his 20-year corporate career and his subsequent experiences as the principal of 3C Comms, a Seattle-based critical communications firm.

Participants in our monthly meeting will learn key ingredients to driving successful change including:

  • Clear, thoughtful, and directive communications
  • Building a strong and positive messaging framework
  • Developing a management vision and style including adaptability and learning as key pillars

As always we will have time for questions.

Bryan Rutberg

Bryan is a strategic communication professional serving leaders and organizations with critical messaging needs. He takes great pride in finding the right story when the stakes are high.

Bryan works with executives and organizations on high-stakes communications, including role-switching leaders seeking greater success, teams driving key initiatives like mergers/acquisitions, and organizations launching new products or programs. In addition to bespoke consulting, he offers workshops and group coaching on message development, storytelling, and public speaking skills.

Over his 25+ years as a professional communicator, Bryan climbed the ranks at HP, McKinsey & Company, and Microsoft, where he ran the Executive Briefing Center and served as speechwriter to a member of the company's senior leadership. In addition to his professional interests, Bryan has served on community and nonprofit boards and regularly volunteers for causes close to his and his family's hearts. Bryan received his MBA from the Kenan-Flagler School of Business at the University of North Carolina at Chapel Hill and earned his BA in English Literature from Georgetown University. He lives in the heart of Seattle with his wife of 25 years and their two dogs, Raven and Spotty. Two amazing grown children, Jamie and Teddy, remain in the Puget Sound region.

This chapter meeting will focus on the Change Management pillar of ATD's overall competency model.



Pre-Registration - Members attend at no charge. There is no walk in availability. Pre-registration is mandatory.

Pre-Registration - Non-Member $40.00 There is no walk in availability. Pre-registration is mandatory.

Online Registration Closes One Day Prior To The Chapter Meeting. At That Time We Are No Longer Able To Accept Pre-Registrations.

We are not able to issue refunds after the Friday prior to the meeting. Substitutions are encouraged.

Special Instructions:

Instructions to attend the virtual meeting will be included in your confirmation email and on the reminder email the day prior to the program. Please save these instructions. Real time assistance is only available using the information in those emails.




ATD Puget Sound Chapter
P.O. Box 46368
Seattle, WA 98146


Email:  contact.us@atdpugetsound.org

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