Audience Personas & Empathy Maps

ATDps: September 2021 Virtual Member Event

Audience Personas & Empathy Maps

In order to create effective learning experiences, it helps to deeply understand the target audience. We can attempt this by developing empathy for the individuals. In this hands-on session, we will use two user experience tools that will take us beyond the traditional audience analysis: personas and empathy maps. Our goal will be to better understand the goals, challenges and work environment of our learners.

Connie Malamed

Connie Malamed helps people learn and build instructional design skills atMastering Instructional Design. She is a consultant, author and speaker in the fields of online learning and visual communication. Connie is the author of Visual Design Solutions and Visual Language for Designers. She also publishes The eLearning Coach website and podcast. She was honored with the Guild Master award in 2018 for contributions to the learning technologies industry.

Puget Sound Chapter Programs have been pre-approved by the ATD Certification Institute for continuing education credits towards professional development hours for recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials.

 Instructional Design

Registration:

Pre-Registration - Members attend at no charge. There is no walk in availability. Pre-registration is mandatory.

Pre-Registration - Non-Member $20.00. There is no walk in availability. Pre-registration is mandatory. 

Online Registration Closes One Day Prior To The Program. At That Time We Are No Longer Able To Accept Pre-Registrations.

We are not able to issue refunds after the Friday prior to the meeting. Substitutions are encouraged.

Special Instructions:

Instructions to attend the virtual meeting will be included in your confirmation email and on the reminder email the day prior to the program. Please save these instructions. Real time assistance is not available.